If you think marketing and advertising campaigns already consume to much of your daily life from TV, magazine and the Internet. You might be interested to know that BMW has started experimenting with an even stronger way to make sure you remember their advertising message using a new flash projection technique that brands the BMW logo onto viewers eyelids for a short time.
Their new advert was shown at a movie theater in Germany, and managed to leave viewers with an image of the BMW logo on the back of their eyelids. Watch the video after the jump to see how this new advertising method was achieved.
This new type of advertising worries me as in a flash of light any company could now affect your perceived thoughts of a product and make you part with your hard earned cash even easier. What are your thoughts, should this type of advertising be used on consumers?
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